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Product Service/Rebranding
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  3. Product Service/Rebranding
Mega Beverages LTD

Rebranding

ABC Bros was tasked by Mega Beverages LTD. to lead their rebranding and repositioning campaign for their flagship product, Kvant. ABC Bros successfully executed the launch of Kvant in Dar es Salaam, Arusha, and Mwanza. This involved the creation of a new brand identity and message that resonated with the target audience, which was implemented across all marketing collateral including billboards, TV and radio commercials, and social media campaigns. ABC Bros worked closely with Mega Beverages to ensure that the message was consistent across all communication channels and that the relaunch was successful in repositioning Kvant in the market. The event was attended by key industry players, influencers, and consumers, resulting in increased brand recognition and sales for Kvant.

ENGIE MYSOL

Rebranding

ENGIE MOBISOL UK LTD hired ABC BROS to organize an event to introduce their change of name from MOBISOL to MYSOL. The event was held at Gran Melia in Arusha city and had over 150 attendees, including the guest of honor, the RC of Arusha Mr. John Mongera and MYSOL Global CEO Mr. Gillian – Alexandre Huart. ABC Bros was responsible for creating engaging animation videos, coordinating invitations, handling event decorations, and overseeing all event activities. The successful event showcased the rebranding efforts of ENGIE MOBISOL UK LTD and highlighted the capabilities of ABC BROS in executing exceptional event planning services.

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