
NUTRITION INTERNATIONAL
Photo and Videography Storytelling Initiative
ABC BROS was entrusted by Nutrition International to create a documentary showcasing the success stories of their programs in Tanzania, over a period of five years. The objective was to build Nutrition International’s suite of photography, video content, and library of field stories. With the approval of PO-RALG, ABC BROS collected all the necessary content by working closely with various stakeholders including MSD headquarters, TFNC in Dar es Salaam, and local governments in Mwanza and Simiyu.
The firm successfully conducted the storytelling initiative in three regions, namely Dar es Salaam, Mwanza, and Simiyu, covering programs such as Universal Salt Iodization, Maternal and Newborn Health and Nutrition, and Vitamin A Supplementation. ABC BROS was responsible for producing b-roll and on-camera interviews, transcribing all interviews, and capturing high-quality photos. The content which would result in creating compelling documentaries that highlighted the impact of Nutrition International’s programs in Tanzania, which will continue to serve as a valuable resource for the organization. The content was then uploaded in clients drop box so that it could be easily accessed and within time.

UNICEF
WASH Campaign
ABC Bros was entrusted by UNICEF and the government of Tanzania to document the successful implementation of the National Sanitation Campaign (NSC) in Njombe District Council. As part of the task, the firm produced a fifteen-minute-long documentary showcasing the successes, challenges, and lessons learnt from the program. Additionally, ABC Bros created one to three-minute videos of key features to be used on different digital platforms, a case study, a journal article to be published on a leading platform, and a testimonial supported with high quality photos.
The objective of the documentation was to highlight the achievements of Njombe District Council in improving sanitation and hygiene services in households and schools, and to provide a blueprint for other LGAs to follow. ABC Bros worked closely with various stakeholders, including the Community-Led Total Sanitation (CLTS) and UNICEF, to capture the essence of the NSC implementation in Njombe District. Through its documentation efforts, ABC Bros has contributed to the larger goal of improving sanitation and hygiene services in Tanzania, and promoting the overall health and well-being of its citizens.

UNICEF
Code of Conduct
ABC Bros collaborated with UNICEF and the tourism authorities in Zanzibar to produce a minute-long animation video that highlights the 15 points of the code of conduct for tourists visiting the island. The team worked closely with the stakeholders to ensure that the video was culturally sensitive and incorporated local themes, styles, and language.
The video production process involved developing the script, storyboarding, character design, animation, and sound design. The team ensured that the animation was visually appealing and engaging, while also accurately conveying the necessary information to the target audience.
Once completed, the video was distributed through various channels including social media, tourism websites, and at the point of entry to Zanzibar. The video has been well-received by tourists and has helped to improve their understanding and respect for the local culture and traditions, as well as ensuring their safety during their stay on the island.

UNICEF
E-PRS Documentary
ABC Bros was hired by UNICEF to create an informative and engaging video documentary that highlights the lessons learned from the implementation of e-PRS (electronic planning and reporting system) during phases I and II. The video was intended to be a tool for advocacy and sensitization at various levels, including village, ward, district, region, and national levels. The project focused on the implementation of e-PRS in the Coast Region (Bagamoyo and Chalinze District Councils) and Songwe region (Mbozi, Momba, Tunduma, Ileje, and Songwe District Councils).
The documentary targeted different groups of people, including system developers (such as NBS and EASTC), users of the system (such as PO-RALG, RASs, RCs, DCs, Permanent secretaries, community, LGAs), and other stakeholders (such as RITA, NIDA, NEC, TCRA, and various development partners like World Bank, UNICEF, and UNFPA). The final product was a high-quality video (with sub-titles in English) that effectively communicated the key messages and lessons learned from the implementation of e-PRS, providing valuable insights for the target audience.

TCDC/UNICEF
WASH Social Behavior Change Communication Campaign.
Developing WASH campaign concept and audio-visual materials
ABC Bros was entrusted by TCDC and UNICEF to develop a comprehensive communication campaign aimed at promoting positive WASH behaviors among individuals and communities in the Songwe region. Through close collaboration with district and regional health management teams, ABC Bros successfully designed and developed the campaign theme, branding, key messages, and audio-visual materials.
Additionally, ABC Bros created content for CHWs materials, ensuring that the campaign effectively reached all target audiences. The resulting campaign was a powerful tool for promoting positive WASH behaviors and encouraging sustainable practices in the Songwe region.

AGA KHAN FOUNDATION
Aga Khan Foundation, Tanzania documentary production for The Comprehensive Cancer Care Project (TCCP)
ABC BROS was contracted by the Aga Khan Foundation (AKF) in May 2023 to produce a documentary showcasing the key results, best practices, and lessons learned from the Tanzania Comprehensive Cancer Project (TCCP) in Dar es Salaam and Mwanza Regions. The TCCP is a four-year initiative to reduce cancer morbidity and mortality in Tanzania, benefiting approximately 1.7 million people and working with 100 health facilities across Mwanza and Dar es Salaam.
Utilizing their expertise, experience, and networks as a creative agency, ABC BROS created a high-quality documentary highlighting AKF’s success in improving infrastructure, capacity building, community engagement, and research partnerships. The documentary showcased the new cancer facility and donated equipment, capturing the experiences of TCCP beneficiaries, including survivors who participated in screening camps. Community health workers also shared how the training and capacity-building activities positively impacted their services.
ABC BROS produced video documentaries for community and facility-level activities, effectively communicating the success of the TCCP project and providing valuable lessons for future programs to reduce cancer morbidity and mortality in Tanzania.