
CRS
Mzazi Ni Mshindi Campaign A Maternal Nutrition Campaign
ABC Bros was contracted by Catholic Relief Services (CRS) to develop a Maternal Nutrition Social and Behavior Change Communication (SBCC) campaign. The firm strategically developed creative communication campaign materials including posters and radio jingles that encouraged male partners to participate in the women’s welfare during pregnancy and conveyed the message that becoming a parent is a victory, and achieving greater victory means giving birth to a healthy baby by taking care of the pregnant woman’s health and nutrition.
The campaign was implemented in Chunya, Kyela, and Mbarali and had a significant impact on increasing ANC attendance and promoting healthy maternal and child nutrition in the region; as well as increased male involvement.

NUTRITION INTERNATIONAL
Right Start Campaign
ABC Bros successfully managed the launch event for the National Right Start initiative by Nutrition International, aimed at empowering mothers to provide young girls with proper nutrition from a young age. With a focus on meticulous planning and execution, ABC Bros handled invitations, registrations, venue selection, branding, set up and tear down, as well as coordination of the event, including the master of ceremony. The event was held in Dodoma and attended by 70 guests, including the esteemed Minister of Health Community Development Gender and Elderly, who served as the guest of honor. With ABC Bros at the helm, the launch event was a resounding success, highlighting the importance of proper nutrition for young girls and the vital role of maternal empowerment in achieving this goal.

HKI FOOD FORTIFICATION
Developing And Monitoring Sm Campaign
ABC Bros played a crucial role in the success of the Social Marketing campaign of Fortified Foods project in Tanzania. The project, funded by the UK Department for International Development and the Global Alliance for Improved Nutrition through Helen Keller International, aimed to increase consumer awareness and promote the consumption of fortified foods in Tanzania.
ABC Bros designed and implemented a social marketing campaign that targeted different consumer audiences using evidence-based and culturally appropriate messages. They used the most cost-effective communication channels to ensure the highest reach, and specific advocacy interventions were designed to target decision-makers and influential actors.
The goal was to ensure consumer acceptance and consumption of fortified foods, specifically maize flour, wheat flour, and edible oil. The project successfully improved consumer awareness of fortified foods and engaged business partners, including industries and retailers, in promoting their consumption. The project contributed to the overall success of the National Food Fortification Program in Tanzania.