ABC Bros collaborated with Engender Health, a leading global health organization committed to advancing sexual and reproductive health and rights and gender equality in the Vunja Ukimya, Zungumza na Mwenzio campaign campaign in Tanzania. The Vunja Ukimya, Zungumza na Mwenzio (Break the Silence. Talk to your partner) was a mass media campaign to motivate couples to communicate effectively for HIV-free households. The campaign was launched in 2010 as part of the CHAMPION project whose goal was to increase men’s positive involvement in preventing the spread of HIV in Tanzania. 

ABC Bros participated in the social and behaviour change communication (SBCC) activities which included use of radio, television, national newspapers, billboards, and outreach events and activities. The target audience for the campaign messages were adult men and women over the age of 25 who were in established, longer-term relationships. 

The Vunja Ukimya campaign was widely and well received, with community members responding positively to the promotion of couples being close and the concept of “transparency” within relationships.

Barrick Gold Corporation commissioned ABC Bros Co. Ltd to develop and manage a communication campaign to support the launch of this critical initiative.

As part of their scope of work, ABC Bros Co. Ltd supervised the official launch event in Dar es Salaam, in collaboration with the Barrick Country Director and the Tanzania Police force. The launch event included the participation of primary and secondary school students from various parts of the region. ABC Bros Co. Ltd also developed and creatively designed all the artworks, including posters, banners, T-shirts, and internal communiqués, used in the campaign launch in Dar es Salaam, Barrick offices, and mining site locations for the entire period of the campaign.

ABC Bros Co. Ltd’s role also included designing and scheduling activities suitable for Barrick’s Dar es Salaam office, as well as the North Mara and Bulyanhulu mining sites. The aim of these activities was to increase awareness of gender-based violence and engage all Barrick employees in understanding what GBV is, how to say no to it, and the steps to take in case of such incidents, with a special focus on male involvement.

SNV has drawn their attention to women and the youth who live in rural households in the Northeast part of Tanzania by implementing their initiative, which is named “Income and Employment for Women and Youth (IEWY), “within their dairy sub-sector. They aimed to uplift the income and employment of women and youth in this area through formalization and commercialization. ABC Bros, as a consulting agency, stepped in to create a communication campaign action plan that focused on expanding the awareness of drinking safe and hygienic milk. This also pushed dairy farmers to become more responsive in improving the farm-level dairy activities that would eventually increase the mass production of milk.
ABC Bros successfully created a communication strategy that Kilimanjaro Dairy Cooperative Joint Enterprise (KDCJE) used to fulfil the goals SNV had set in stone. The agency also trained some groups of individuals from KDCJE on how to fully execute this communication strategy in Kilimanjaro. ABC Bros had also further contributed to the campaign’s success by designing and producing; radio jingles, radio spots, different episodes of Radio Magazine and many other mediums of communication.

AMREF’s Afya Kamilifu Project in collaboration with Tanzania Communications Development Centre (TCDC); and funded by U.S President’s Emergency Plan for AIDS Relief (PEPFAR) through Center for Disease Control and Prevention (CDC) Tanzania carried out an awareness campaign focused on sensitization and demand creation on the utilization of HIV/AIDS health services provided in health facilities including HIV testing, care and treatment and viral load suppression services.
ABC Bros was engaged to design and develop a strong Social Behavior Change Communication Campaign for the Afya Kamilifu project to promote adoption of positive Voluntary Medical Male Circumcision (VMMC) behaviors among men and boys in Simiyu and Mara region. ABC Bros worked in close collaboration with the regional and district health management teams in designing and developing the campaign theme, branding, developing key messages and audio-visual materials including content for COVs/CECs materials i.e., the training manual, reference guide and information/flip charts. The campaign messages targeted men aged 25 to 35 years, adolescent girls, pregnant women, and traditional healers. About 69,494 people were reached in the 3 districts of Bariadi, Itilima and Maswa in Simiyu region.
The Afya Kamilifu project implementation commenced in Tanga region, Simiyu region, and Zanzibar islands and expanded its implementation to Mara region in collaboration and guidance from the Tanzania Ministry of Health, Community Development, Gender, Elderly and Children, Zanzibar Ministry of health and President’s Office Regional Authority and Local Government (PO-RALG).