Making Change Happen — One Campaign at a Time

WaterAid Tanzania — BASIN Project — Lake Bassotu

Under the Behavioural Adaptation for Water Security and Inclusion (BASIN) project, ABC Bros was commissioned by WaterAid Tanzania to develop an SBC campaign for the Lake Bassotu community in Hanang. The initiative addressed critical threats to water security driven by climate change and human activity, specifically targeting improper waste disposal, hazardous abandonment of pesticide containers, and lack of community-led reforestation. ABC Bros executed a strategic process beginning with a comprehensive literature review and co-creation workshop, followed by field pre-testing in Bassotu, culminating in the production of final SBC materials and specialised manuals tailored to local audiences.

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Tuhifadhi Maliasili – Anti-Poaching SBC Campaign

ABC Bros developed an SBC strategy for the Tuhifadhi Maliasili project in Tanzania’s Kwakuchinja Wildlife Corridor, promoting safe, legal, and sustainable sourcing of wild meat across 16 villages. The approach included culturally tailored strategies engaging women as influencers through VICOBA and religious groups, stakeholder mapping, situation analysis, creative design workshops, and mini-pre-tests. Deliverables comprised printed campaigns, audio-visual content, and community workshops integrating gender mainstreaming and sustainability principles.

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FHI 360 / Tanzania Ministry of HealthNational COVID-19 Vaccine Communication and Advocacy Strategy

FHI 360’s Tanzania office entrusted ABC Bros to support the development of the country’s COVID-19 Vaccine Communication and Advocacy Strategy. The assignment involved desk review of international best practices, facilitation of stakeholder workshops, and production of a final costed strategy with key messages, posters, radio spots, and TV advertisements for community sensitisation and demand creation.

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Catholic Relief Services (CRS)
Maternal Nutrition SBC Campaign – Mbeya Region (Mzazi Mshindi)

ABC Bros designed and developed the “Mzazi Mshindi” Maternal Nutrition in a Box campaign for the Mbeya region, targeting Kyela, Chunya, and Mbarali districts with a population of 571,483. Interventions included design workshops, campaign concept and slogan development, SBCC campaign including radio scripts and jingles, printed materials (booklets, fliers, banners, posters, advocacy briefs, signboards, billboards), and nudge-based promotional activities.

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Tanzania Ministry of Health / USAID

ABC Bros played an integral role in the Wazazi Nipendeni national safe motherhood SBCC campaign, encouraging Tanzanian women and partners to take steps for healthy pregnancy and safe delivery. The initiative covered antenatal care attendance, HIV testing, PMTCT enrolment, insecticide-treated bed net use, individual birth planning, and facility-based delivery. ABC Bros contributed six radio spots, TV spots, and multiple SMS/voice notes for mobile automatic responses.

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Helen Keller International (HKI)Social Marketing Campaign for Fortified Foods

ABC Bros designed and implemented a social marketing campaign for the Fortified Foods project, funded by DFID and GAIN through HKI, targeting consumer awareness and consumption of fortified maize flour, wheat flour, and edible oil. The campaign used evidence-based, culturally appropriate messages through cost-effective channels, with advocacy interventions targeting decision-makers and industry partners.

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Thamini UhaiMaternal Health Campaign – Kigoma

ABC Bros designed and produced campaign materials for the maternal health campaign in Kigoma and managed the launch event attended by at least 100 people including the Regional Commissioner as guest of honour. Materials raised awareness about the importance of facility-based antenatal and delivery care.

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Barrick Gold Corporation16 Days of Activism Against Gender-Based Violence (GBV)

ABC Bros led a nationwide communication campaign against GBV during the 16 Days of Activism for Barrick Gold Corporation. Responsibilities included designing, producing, and managing campaign materials (posters, banners, T-shirts, internal communication artworks). The campaign launched in Dar es Salaam and extended to Barrick’s North Mara and Bulyanhulu mining sites, engaging stakeholders including the Tanzania Police Force and local communities in GBV prevention and male involvement advocacy.

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Tanzania Network Information Centre (tzNIC)Communication Campaign & Office Branding

ABC Bros managed the design and production of communication campaign materials to educate the public on the .tz domain, and managed the complete branding of tzNIC’s new offices including logo design. The project was executed with excellence and precision.

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TCDCWASH Social Behaviour Change Campaign – Songwe Region

ABC Bros designed effective communication strategies to support the development of the Social Behaviour Change Campaign (SBCC) to encourage the adoption of positive WASH behavioursamong individuals and communities in the Songwe region. The agency worked closely with district and regional health management teams to create and develop the campaign’s theme, branding, key messages, audio-visual elements, and content for Community Health Workers (CHWs).

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TCDCVMMC Social Behaviour Change Campaign – Simiyu and Mara

ABC Bros designed effective communication strategies to support the Social Behaviour Change Campaign (SBCC) promoting the adoption of healthy Voluntary Medical Male Circumcision (VMMC) behaviours among men and boys in the Simiyu and Mara regions. The agency designed and developed the campaign’s concept, identity, core messages, and audio-visual materials, including content for COVs/CECs, in close collaboration with regional and district health management teams. Deliverables included training manuals, reference guides, and flip charts.

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