
MOH + FHI 360 + UNICEF – TANZANIA MAINLAND AND ZANZIBAR
Zanzibar’s COVID-19 Vaccine Communication and Advocacy Strategy
ABC Bros was contracted by UNICEF Tanzania and FHI 360 – Tanzania office to develop a COVID-19 Vaccine Communication and Advocacy Strategy for the Zanzibar Ministry of Health and its partners. Our team conducted a thorough desk review of successful COVID-19 Communication Strategies implemented in other countries, which helped inform the creation of a comprehensive strategy that included key messages to sensitize communities and generate demand for the COVID-19 vaccine. We organized a stakeholders’ workshop to establish a consensus on the project process, timeline, and deliverables, and gathered feedback from stakeholders to ensure that the strategy was tailored to the local context.
The final deliverable was a comprehensive Communication and Advocacy strategy that not only included key messages but also multimedia materials such as radio spots and online adverts. These materials were produced to support the dissemination of the strategy, making it accessible to a wider audience. Our team’s work on this project enabled the Zanzibar Ministry of Health and its partners to effectively communicate the importance of the COVID-19 vaccine to the community and generate demand for it.

MOH + FHI 360 + UNICEF – TANZANIA MAINLAND AND ZANZIBAR
Tanzania’s COVID-19 Vaccine Communication and Advocacy.
ABC Bros was entrusted by FHI 360 – Tanzania office to support the Tanzania Ministry of Health and other partners in developing the country’s COVID-19 Vaccine Communication and Advocacy Strategy. Our team began by conducting a desk review of effective COVID-19 Communication Strategies used in other countries, which allowed us to gain valuable insights into what has worked in other settings.
We then facilitated a stakeholders’ workshop, which brought together representatives from various sectors to gain consensus on the process, timeline, deliverables, and secure feedback from stakeholders. This collaborative approach ensured that the final Communication and Advocacy Strategy was tailored to the local context and met the needs of the intended audience.
The output of the assignment was a final costed Communication and Advocacy Strategy that included key messages for community sensitization and demand creation of the vaccines. Our team also produced multimedia materials such as radio spots and television adverts to support the dissemination of the strategy.

MOH + BREAKTHROUGH ACTION/USAID + UNICEF - TANZANIA MAINLAND AND ZANZIBAR.
COVID-19 Vaccine booster campaign
ABC Bros was entrusted by JH-CCP through Breakthrough ACTION to support the revision of the COVID-19 communication strategy in Tanzania mainland and Zanzibar. Our team conducted several tasks to achieve this, including a desk review of the current COVID-19 Communication Strategy in Tanzania mainland and Zanzibar, as well as from other countries.
We also facilitated a stakeholders’ workshop to gain consensus on the entire process and conducted a Communication Strategy Design workshop to secure stakeholder feedback. Additionally, we produced a best practice report on COVID-19 communication strategies and presented formative assessment findings, among other tasks.
The strategy we developed provides an opportunity to address awareness of the routine/integrated modality of vaccine availability and access at the health facility. It also focuses on increasing vaccine demand among young people, healthcare workers, elderly, immunocompromised, people with co-morbidities, and pregnant women by enabling them to take the necessary steps to get vaccinated.
Our strategy also focuses on normalizing COVID-19 vaccine uptake among those 18 and above, building trust in vaccines through communication related to vaccine safety and effectiveness, and addressing barriers and facilitators related to dose completion. To facilitate this our team developed full communication campaign including creatively designing multimedia materials.