ABC Bros was contracted by UNICEF Tanzania and FHI 360 – Tanzania office to develop a COVID-19 Vaccine Communication and Advocacy Strategy for the Zanzibar Ministry of Health and its partners. Our team conducted a thorough desk review of successful COVID-19 Communication Strategies implemented in other countries, which helped inform the creation of a comprehensive strategy that included key messages to sensitize communities and generate demand for the COVID-19 vaccine. We organized a stakeholders’ workshop to establish a consensus on the project process, timeline, and deliverables, and gathered feedback from stakeholders to ensure that the strategy was tailored to the local context.


The final deliverable was a comprehensive Communication and Advocacy strategy that not only included key messages but also multimedia materials such as radio spots and online adverts. These materials were produced to support the dissemination of the strategy, making it accessible to a wider audience. Our team’s work on this project enabled the Zanzibar Ministry of Health and its partners to effectively communicate the importance of the COVID-19 vaccine to the community and generate demand for it.