ABC Bros was contracted by Traffic International to address the threats to habitat connectivity and long-term biodiversity sustainability in Tanzania. Our team developed a powerful Social and Behaviour Change (SBCC) campaign to reduce the demand for and consumption of illegal wild meat in Babati and Manyara regions.
Our intervention involved creating a comprehensive SBCC campaign that effectively communicated the message to the community and supported the government of Tanzania to implement game meat regulations by shifting demand away from illegal and unsustainable wild meat consumption towards safe, sustainable, and legal consumption. We produced a range of campaign materials, including posters, radio spots and interviews, radio jingles, songs, and designed various activations involving influential people in the Kwakuchinja corridor.
Our team worked creatively to develop strong SBCC messages with cues that facilitated desirable behavioural change, resulting in the successful implementation of the campaign.