Thamini Uhai, a Tanzanian non-governmental organization committed to improving maternal and newborn health in Kigoma, Morogoro, and Pwani Regions, partnered with ABC Bros to execute a successful maternal health campaign. ABC Bros was responsible for designing and producing campaign materials for the launch of the campaign in Kigoma, Tanzania. The launch event, attended by at least 100 people, including the Regional Commissioner as the guest of honor, was a huge success. ABC Bros’s expertly crafted launch materials were used to raise awareness in the community about the critical importance of pregnant women attending to and delivering at a health facility.