Developing WASH campaign concept and audio-visual materials
ABC Bros was entrusted by TCDC and UNICEF to develop a comprehensive communication campaign aimed at promoting positive WASH behaviors among individuals and communities in the Songwe region. Through close collaboration with district and regional health management teams, ABC Bros successfully designed and developed the campaign theme, branding, key messages, and audio-visual materials.
Additionally, ABC Bros created content for CHWs materials, ensuring that the campaign effectively reached all target audiences. The resulting campaign was a powerful tool for promoting positive WASH behaviors and encouraging sustainable practices in the Songwe region.