ABC Bros was entrusted by FHI 360 – Tanzania office to support the Tanzania Ministry of Health and other partners in developing the country’s COVID-19 Vaccine Communication and Advocacy Strategy. Our team began by conducting a desk review of effective COVID-19 Communication Strategies used in other countries, which allowed us to gain valuable insights into what has worked in other settings.

We then facilitated a stakeholders’ workshop, which brought together representatives from various sectors to gain consensus on the process, timeline, deliverables, and secure feedback from stakeholders. This collaborative approach ensured that the final Communication and Advocacy Strategy was tailored to the local context and met the needs of the intended audience.

The output of the assignment was a final costed Communication and Advocacy Strategy that included key messages for community sensitization and demand creation of the vaccines. Our team also produced multimedia materials such as radio spots and television adverts to support the dissemination of the strategy.