ABC BROS was entrusted by Nutrition International to create a documentary showcasing the success stories of their programs in Tanzania, over a period of five years. The objective was to build Nutrition International’s suite of photography, video content, and library of field stories. With the approval of PO-RALG, ABC BROS collected all the necessary content by working closely with various stakeholders including MSD headquarters, TFNC in Dar es Salaam, and local governments in Mwanza and Simiyu.
The firm successfully conducted the storytelling initiative in three regions, namely Dar es Salaam, Mwanza, and Simiyu, covering programs such as Universal Salt Iodization, Maternal and Newborn Health and Nutrition, and Vitamin A Supplementation. ABC BROS was responsible for producing b-roll and on-camera interviews, transcribing all interviews, and capturing high-quality photos. The content which would result in creating compelling documentaries that highlighted the impact of Nutrition International’s programs in Tanzania, which will continue to serve as a valuable resource for the organization.
The content was then uploaded in clients drop box so that it could be easily accessed and within time.