ABC Bros was tasked by Mega Beverages LTD. to lead their rebranding and repositioning campaign for their flagship product, Kvant. ABC Bros successfully executed the launch of Kvant in Dar es Salaam, Arusha, and Mwanza.
This involved the creation of a new brand identity and message that resonated with the target audience, which was implemented across all marketing collateral including billboards, TV and radio commercials, and social media campaigns.
ABC Bros worked closely with Mega Beverages to ensure that the message was consistent across all communication channels and that the relaunch was successful in repositioning Kvant in the market. The event was attended by key industry players, influencers, and consumers, resulting in increased brand recognition and sales for Kvant.