ABC Bros was contracted by Catholic Relief Services (CRS) to develop a Maternal Nutrition Social and Behavior Change Communication (SBCC) campaign. The firm strategically developed creative communication campaign materials including posters and radio jingles that encouraged male partners to participate in the women’s welfare during pregnancy and conveyed the message that becoming a parent is a victory, and achieving greater victory means giving birth to a healthy baby by taking care of the pregnant woman’s health and nutrition.

The campaign was implemented in Chunya, Kyela, and Mbarali and had a significant impact on increasing ANC attendance and promoting