Barrick Gold Corporation commissioned ABC Bros Co. Ltd to develop and manage a communication campaign to support the launch of this critical initiative.
As part of their scope of work, ABC Bros Co. Ltd supervised the official launch event in Dar es Salaam, in collaboration with the Barrick Country Director and the Tanzania Police force. The launch event included the participation of primary and secondary school students from various parts of the region. ABC Bros Co. Ltd also developed and creatively designed all the artworks, including posters, banners, T-shirts, and internal communiqués, used in the campaign launch in Dar es Salaam, Barrick offices, and mining site locations for the entire period of the campaign.
ABC Bros Co. Ltd’s role also included designing and scheduling activities suitable for Barrick’s Dar es Salaam office, as well as the North Mara and Bulyanhulu mining sites. The aim of these activities was to increase awareness of gender-based violence and engage all Barrick employees in understanding what GBV is, how to say no to it, and the steps to take in case of such incidents, with a special focus on male involvement.