Portfolio

Anti-poaching communications campaigns had been launched across Tanzania to broaden public awareness and raise political will to confront the plight that was faced by Tanzania’s wildlife of widespread illegal ivory trade. 

ABC Bros in partnership with Nuru Agency was engaged to carry out a country wide survey to assess the effectiveness of the anti-poaching and anti–wildlife trafficking campaigns that had been running in the country for the past several years i.e., 2012 to 2016. The task involved gathering in-depth qualitative data through interviews, literature reviews, and focus groups discussions, as well as quantitative data gathered through a closed-question national survey. The outcome of the survey was a summary of issues of wildlife poaching, valuable lessons and knowledge, and recommendations for improving future campaign strategies and designs in reducing wildlife trafficking and poaching within Tanzania.

The task was commissioned by Project Protect under USAID and was performed within a period of 2 months in Arusha, Iringa and Dar es salaam where 6 focus group discussions where held and other forms of research was done.

ABC Bros was contracted by Traffic International to address the threats to habitat connectivity and long-term biodiversity sustainability in Tanzania. Our team developed a powerful Social and Behaviour Change (SBCC) campaign to reduce the demand for and consumption of illegal wild meat in Babati and Manyara regions.
Our intervention involved creating a comprehensive SBCC campaign that effectively communicated the message to the community and supported the government of Tanzania to implement game meat regulations by shifting demand away from illegal and unsustainable wild meat consumption towards safe, sustainable, and legal consumption. We produced a range of campaign materials, including posters, radio spots and interviews, radio jingles, songs, and designed various activations involving influential people in the Kwakuchinja corridor.
Our team worked creatively to develop strong SBCC messages with cues that facilitated desirable behavioural change, resulting in the successful implementation of the campaign.

ABC Bros was tasked by Mega Beverages LTD. to lead their rebranding and repositioning campaign for their flagship product, Kvant. ABC Bros successfully executed the launch of Kvant in Dar es Salaam, Arusha, and Mwanza. This involved the creation of a new brand identity and message that resonated with the target audience, which was implemented across all marketing collateral including billboards, TV and radio commercials, and social media campaigns. ABC Bros worked closely with Mega Beverages to ensure that the message was consistent across all communication channels and that the relaunch was successful in repositioning Kvant in the market. The event was attended by key industry players, influencers, and consumers, resulting in increased brand recognition and sales for Kvant.

ENGIE MOBISOL UK LTD hired ABC BROS to organize an event to introduce their change of name from MOBISOL to MYSOL. The event was held at Gran Melia in Arusha city and had over 150 attendees, including the guest of honor, the RC of Arusha Mr. John Mongera and MYSOL Global CEO Mr. Gillian – Alexandre Huart. ABC Bros was responsible for creating engaging animation videos, coordinating invitations, handling event decorations, and overseeing all event activities. The successful event showcased the rebranding efforts of ENGIE MOBISOL UK LTD and highlighted the capabilities of ABC BROS in executing exceptional event planning services.

ABC Bros collaborated with Engender Health, a leading global health organization committed to advancing sexual and reproductive health and rights and gender equality in the Vunja Ukimya, Zungumza na Mwenzio campaign campaign in Tanzania. The Vunja Ukimya, Zungumza na Mwenzio (Break the Silence. Talk to your partner) was a mass media campaign to motivate couples to communicate effectively for HIV-free households. The campaign was launched in 2010 as part of the CHAMPION project whose goal was to increase men’s positive involvement in preventing the spread of HIV in Tanzania. 

ABC Bros participated in the social and behaviour change communication (SBCC) activities which included use of radio, television, national newspapers, billboards, and outreach events and activities. The target audience for the campaign messages were adult men and women over the age of 25 who were in established, longer-term relationships. 

The Vunja Ukimya campaign was widely and well received, with community members responding positively to the promotion of couples being close and the concept of “transparency” within relationships.

Barrick Gold Corporation commissioned ABC Bros Co. Ltd to develop and manage a communication campaign to support the launch of this critical initiative.

As part of their scope of work, ABC Bros Co. Ltd supervised the official launch event in Dar es Salaam, in collaboration with the Barrick Country Director and the Tanzania Police force. The launch event included the participation of primary and secondary school students from various parts of the region. ABC Bros Co. Ltd also developed and creatively designed all the artworks, including posters, banners, T-shirts, and internal communiqués, used in the campaign launch in Dar es Salaam, Barrick offices, and mining site locations for the entire period of the campaign.

ABC Bros Co. Ltd’s role also included designing and scheduling activities suitable for Barrick’s Dar es Salaam office, as well as the North Mara and Bulyanhulu mining sites. The aim of these activities was to increase awareness of gender-based violence and engage all Barrick employees in understanding what GBV is, how to say no to it, and the steps to take in case of such incidents, with a special focus on male involvement.

SNV has drawn their attention to women and the youth who live in rural households in the Northeast part of Tanzania by implementing their initiative, which is named “Income and Employment for Women and Youth (IEWY), “within their dairy sub-sector. They aimed to uplift the income and employment of women and youth in this area through formalization and commercialization. ABC Bros, as a consulting agency, stepped in to create a communication campaign action plan that focused on expanding the awareness of drinking safe and hygienic milk. This also pushed dairy farmers to become more responsive in improving the farm-level dairy activities that would eventually increase the mass production of milk.
ABC Bros successfully created a communication strategy that Kilimanjaro Dairy Cooperative Joint Enterprise (KDCJE) used to fulfil the goals SNV had set in stone. The agency also trained some groups of individuals from KDCJE on how to fully execute this communication strategy in Kilimanjaro. ABC Bros had also further contributed to the campaign’s success by designing and producing; radio jingles, radio spots, different episodes of Radio Magazine and many other mediums of communication.

AMREF’s Afya Kamilifu Project in collaboration with Tanzania Communications Development Centre (TCDC); and funded by U.S President’s Emergency Plan for AIDS Relief (PEPFAR) through Center for Disease Control and Prevention (CDC) Tanzania carried out an awareness campaign focused on sensitization and demand creation on the utilization of HIV/AIDS health services provided in health facilities including HIV testing, care and treatment and viral load suppression services.
ABC Bros was engaged to design and develop a strong Social Behavior Change Communication Campaign for the Afya Kamilifu project to promote adoption of positive Voluntary Medical Male Circumcision (VMMC) behaviors among men and boys in Simiyu and Mara region. ABC Bros worked in close collaboration with the regional and district health management teams in designing and developing the campaign theme, branding, developing key messages and audio-visual materials including content for COVs/CECs materials i.e., the training manual, reference guide and information/flip charts. The campaign messages targeted men aged 25 to 35 years, adolescent girls, pregnant women, and traditional healers. About 69,494 people were reached in the 3 districts of Bariadi, Itilima and Maswa in Simiyu region.
The Afya Kamilifu project implementation commenced in Tanga region, Simiyu region, and Zanzibar islands and expanded its implementation to Mara region in collaboration and guidance from the Tanzania Ministry of Health, Community Development, Gender, Elderly and Children, Zanzibar Ministry of health and President’s Office Regional Authority and Local Government (PO-RALG).

ABC Bros successfully managed the launch event for the National Right Start initiative by Nutrition International, aimed at empowering mothers to provide young girls with proper nutrition from a young age. With a focus on meticulous planning and execution, ABC Bros handled invitations, registrations, venue selection, branding, set up and tear down, as well as coordination of the event, including the master of ceremony. The event was held in Dodoma and attended by 70 guests, including the esteemed Minister of Health Community Development Gender and Elderly, who served as the guest of honor. With ABC Bros at the helm, the launch event was a resounding success, highlighting the importance of proper nutrition for young girls and the vital role of maternal empowerment in achieving this goal.

ENGIE MOBISOL UK LTD hired ABC BROS to organize an event to introduce their change of name from MOBISOL to MYSOL. The event was held at Gran Melia in Arusha city and had over 150 attendees, including the guest of honor, the RC of Arusha Mr. John Mongera and MYSOL Global CEO Mr. Gillian – Alexandre Huart. ABC Bros was responsible for creating engaging animation videos, coordinating invitations, handling event decorations, and overseeing all event activities. The successful event showcased the rebranding efforts of ENGIE MOBISOL UK LTD and highlighted the capabilities of ABC BROS in executing exceptional event planning services.

ABC Bros successfully designed and produced campaign materials for the maternal health campaign in Kigoma, Tanzania. After this achievement, the firm was then tasked with planning and managing the launch event, which was attended by at least 100 people, including the Regional Commissioner as the guest of honor. The campaign launch materials were designed to raise awareness among the community about the importance of pregnant women attending health facilities for their antenatal and delivery needs. ABC Bros was instrumental in ensuring a successful event that highlighted the crucial importance of maternal health in Kigoma, Tanzania.

ABC Bros successfully assisted its client, Aspen Management Partnership for Health (AMP), in managing their 2018 leadership conference held in Dar es Salaam, Tanzania. The team oversaw all aspects of event logistics, including sourcing and contracting accommodations and conference facilities, airport pickups and transfers, in-city transportation, and related activities. Additionally, the team provided support in the processing of visas for attendees traveling from various countries around the world. As an event management company, ABC Bros strives to help its clients achieve their objectives with minimal stress on their part. The company acts as an operations partner, ensuring that all plans are executed with perfect timing. With our commitment to excellence, ABC Bros delivered a successful and memorable event for AMP, the Aspen Institute.

ABC Bros played an integral role in the development of the Wazazi Nipendeni national safe motherhood social and behavior change communication (SBCC) campaign, which was launched in 2012. The campaign aimed to encourage Tanzanian women and their partners to take steps for a healthy pregnancy and safe delivery, with the ultimate goal of improving maternal and child health outcomes. Originally intended as a malaria prevention campaign, the initiative was expanded to include various safe motherhood behaviors, such as early and complete antenatal care attendance, HIV testing, PMTCT enrolment, utilization of long-lasting insecticide-treated bed nets, individual birth planning, and delivery at a health facility. 

ABC Bros contributed significantly to the project by designing six radio spots, TV spots, and multiple SMS/Voice notes for mobile automatic responses. Our team of experts in creative communication materials design ensured the campaign messaging was clear, compelling, and effective in encouraging the target audience to adopt healthy behaviors. The success of the Wazazi Nipendeni campaign’s Phase I can be attributed, in part, to ABC Bros’ commitment to delivering top-quality creative communication materials.

ABC BROS was entrusted by Nutrition International to create a documentary showcasing the success stories of their programs in Tanzania, over a period of five years. The objective was to build Nutrition International’s suite of photography, video content, and library of field stories. With the approval of PO-RALG, ABC BROS collected all the necessary content by working closely with various stakeholders including MSD headquarters, TFNC in Dar es Salaam, and local governments in Mwanza and Simiyu.
The firm successfully conducted the storytelling initiative in three regions, namely Dar es Salaam, Mwanza, and Simiyu, covering programs such as Universal Salt Iodization, Maternal and Newborn Health and Nutrition, and Vitamin A Supplementation. ABC BROS was responsible for producing b-roll and on-camera interviews, transcribing all interviews, and capturing high-quality photos. The content which would result in creating compelling documentaries that highlighted the impact of Nutrition International’s programs in Tanzania, which will continue to serve as a valuable resource for the organization. The content was then uploaded in clients drop box so that it could be easily accessed and within time.

ABC Bros was entrusted by UNICEF and the government of Tanzania to document the successful implementation of the National Sanitation Campaign (NSC) in Njombe District Council. As part of the task, the firm produced a fifteen-minute-long documentary showcasing the successes, challenges, and lessons learnt from the program. Additionally, ABC Bros created one to three-minute videos of key features to be used on different digital platforms, a case study, a journal article to be published on a leading platform, and a testimonial supported with high quality photos.
The objective of the documentation was to highlight the achievements of Njombe District Council in improving sanitation and hygiene services in households and schools, and to provide a blueprint for other LGAs to follow. ABC Bros worked closely with various stakeholders, including the Community-Led Total Sanitation (CLTS) and UNICEF, to capture the essence of the NSC implementation in Njombe District. Through its documentation efforts, ABC Bros has contributed to the larger goal of improving sanitation and hygiene services in Tanzania, and promoting the overall health and well-being of its citizens.

ABC Bros collaborated with UNICEF and the tourism authorities in Zanzibar to produce a minute-long animation video that highlights the 15 points of the code of conduct for tourists visiting the island. The team worked closely with the stakeholders to ensure that the video was culturally sensitive and incorporated local themes, styles, and language.
The video production process involved developing the script, storyboarding, character design, animation, and sound design. The team ensured that the animation was visually appealing and engaging, while also accurately conveying the necessary information to the target audience.
Once completed, the video was distributed through various channels including social media, tourism websites, and at the point of entry to Zanzibar. The video has been well-received by tourists and has helped to improve their understanding and respect for the local culture and traditions, as well as ensuring their safety during their stay on the island.

ABC Bros was hired by UNICEF to create an informative and engaging video documentary that highlights the lessons learned from the implementation of e-PRS (electronic planning and reporting system) during phases I and II. The video was intended to be a tool for advocacy and sensitization at various levels, including village, ward, district, region, and national levels. The project focused on the implementation of e-PRS in the Coast Region (Bagamoyo and Chalinze District Councils) and Songwe region (Mbozi, Momba, Tunduma, Ileje, and Songwe District Councils).
The documentary targeted different groups of people, including system developers (such as NBS and EASTC), users of the system (such as PO-RALG, RASs, RCs, DCs, Permanent secretaries, community, LGAs), and other stakeholders (such as RITA, NIDA, NEC, TCRA, and various development partners like World Bank, UNICEF, and UNFPA). The final product was a high-quality video (with sub-titles in English) that effectively communicated the key messages and lessons learned from the implementation of e-PRS, providing valuable insights for the target audience.

Developing WASH campaign concept and audio-visual materials
ABC Bros was entrusted by TCDC and UNICEF to develop a comprehensive communication campaign aimed at promoting positive WASH behaviors among individuals and communities in the Songwe region. Through close collaboration with district and regional health management teams, ABC Bros successfully designed and developed the campaign theme, branding, key messages, and audio-visual materials.
Additionally, ABC Bros created content for CHWs materials, ensuring that the campaign effectively reached all target audiences. The resulting campaign was a powerful tool for promoting positive WASH behaviors and encouraging sustainable practices in the Songwe region.

ABC BROS was contracted by the Aga Khan Foundation (AKF) in May 2023 to produce a documentary showcasing the key results, best practices, and lessons learned from the Tanzania Comprehensive Cancer Project (TCCP) in Dar es Salaam and Mwanza Regions. The TCCP is a four-year initiative to reduce cancer morbidity and mortality in Tanzania, benefiting approximately 1.7 million people and working with 100 health facilities across Mwanza and Dar es Salaam.
Utilizing their expertise, experience, and networks as a creative agency, ABC BROS created a high-quality documentary highlighting AKF’s success in improving infrastructure, capacity building, community engagement, and research partnerships. The documentary showcased the new cancer facility and donated equipment, capturing the experiences of TCCP beneficiaries, including survivors who participated in screening camps. Community health workers also shared how the training and capacity-building activities positively impacted their services.
ABC BROS produced video documentaries for community and facility-level activities, effectively communicating the success of the TCCP project and providing valuable lessons for future programs to reduce cancer morbidity and mortality in Tanzania.

ABC Bros was contracted by Catholic Relief Services (CRS) to develop a Maternal Nutrition Social and Behavior Change Communication (SBCC) campaign. The firm strategically developed creative communication campaign materials including posters and radio jingles that encouraged male partners to participate in the women’s welfare during pregnancy and conveyed the message that becoming a parent is a victory, and achieving greater victory means giving birth to a healthy baby by taking care of the pregnant woman’s health and nutrition.
The campaign was implemented in Chunya, Kyela, and Mbarali and had a significant impact on increasing ANC attendance and promoting healthy maternal and child nutrition in the region; as well as increased male involvement.

ABC Bros successfully managed the launch event for the National Right Start initiative by Nutrition International, aimed at empowering mothers to provide young girls with proper nutrition from a young age. With a focus on meticulous planning and execution, ABC Bros handled invitations, registrations, venue selection, branding, set up and tear down, as well as coordination of the event, including the master of ceremony. The event was held in Dodoma and attended by 70 guests, including the esteemed Minister of Health Community Development Gender and Elderly, who served as the guest of honor. With ABC Bros at the helm, the launch event was a resounding success, highlighting the importance of proper nutrition for young girls and the vital role of maternal empowerment in achieving this goal.

ABC Bros played a crucial role in the success of the Social Marketing campaign of Fortified Foods project in Tanzania. The project, funded by the UK Department for International Development and the Global Alliance for Improved Nutrition through Helen Keller International, aimed to increase consumer awareness and promote the consumption of fortified foods in Tanzania.
ABC Bros designed and implemented a social marketing campaign that targeted different consumer audiences using evidence-based and culturally appropriate messages. They used the most cost-effective communication channels to ensure the highest reach, and specific advocacy interventions were designed to target decision-makers and influential actors.
The goal was to ensure consumer acceptance and consumption of fortified foods, specifically maize flour, wheat flour, and edible oil. The project successfully improved consumer awareness of fortified foods and engaged business partners, including industries and retailers, in promoting their consumption. The project contributed to the overall success of the National Food Fortification Program in Tanzania.

Thamini Uhai, a Tanzanian non-governmental organization committed to improving maternal and newborn health in Kigoma, Morogoro, and Pwani Regions, partnered with ABC Bros to execute a successful maternal health campaign. ABC Bros was responsible for designing and producing campaign materials for the launch of the campaign in Kigoma, Tanzania. The launch event, attended by at least 100 people, including the Regional Commissioner as the guest of honor, was a huge success. ABC Bros’s expertly crafted launch materials were used to raise awareness in the community about the critical importance of pregnant women attending to and delivering at a health facility.

Wazazi Nipendeni (Phase I) was a national safe motherhood Social and Behavior Change Communication (SBCC) campaign implemented by JHU and USAID. The firms’ goal was to improve maternal and child health outcomes; as it took charge of creatively designing and developing creative communication materials to encourage Tanzanian women and their partners to prioritize healthy pregnancy and safe delivery. The project involved designing six radio spots, TV spots, and multiple SMS/Voice note for mobile automatic responses. The impact of these materials was felt throughout the country, with many women and their partners becoming more aware of safe motherhood practices such as early and complete antenatal care attendance, HIV testing, PMTCT enrolment, utilization of long-lasting insecticide-treated bed nets, individual birth planning, and delivery at a health facility. Originally conceived as a prevention of malaria in pregnancy campaign, the Wazazi Nipendeni initiative was expanded to include several key safe motherhood behaviors, including early and complete antenatal care attendance, HIV testing, PMTCT enrolment, utilization of long-lasting insecticide-treated bed nets, individual birth planning, and delivery at a health facility. The Wazazi Nipendeni campaign was launched in 2012 to encourage Tanzanian women and their partners to act on healthy pregnancy and safe delivery.

ABC Bros was contracted by Catholic Relief Services (CRS) to develop a Maternal Nutrition Social and Behavior Change Communication (SBCC) campaign. The firm strategically developed creative communication campaign materials including posters and radio jingles that encouraged male partners to participate in the women’s welfare during pregnancy and conveyed the message that becoming a parent is a victory, and achieving greater victory means giving birth to a healthy baby by taking care of the pregnant woman’s health and nutrition.
The campaign was implemented in Chunya, Kyela, and Mbarali and had a significant impact on increasing ANC attendance and promoting healthy maternal and child nutrition in the region; as well as increased male involvement.

ABC Bros was contracted by UNICEF Tanzania and FHI 360 – Tanzania office to develop a COVID-19 Vaccine Communication and Advocacy Strategy for the Zanzibar Ministry of Health and its partners. Our team conducted a thorough desk review of successful COVID-19 Communication Strategies implemented in other countries, which helped inform the creation of a comprehensive strategy that included key messages to sensitize communities and generate demand for the COVID-19 vaccine. We organized a stakeholders’ workshop to establish a consensus on the project process, timeline, and deliverables, and gathered feedback from stakeholders to ensure that the strategy was tailored to the local context.

The final deliverable was a comprehensive Communication and Advocacy strategy that not only included key messages but also multimedia materials such as radio spots and online adverts. These materials were produced to support the dissemination of the strategy, making it accessible to a wider audience. Our team’s work on this project enabled the Zanzibar Ministry of Health and its partners to effectively communicate the importance of the COVID-19 vaccine to the community and generate demand for it.

ABC Bros was entrusted by FHI 360 – Tanzania office to support the Tanzania Ministry of Health and other partners in developing the country’s COVID-19 Vaccine Communication and Advocacy Strategy. Our team began by conducting a desk review of effective COVID-19 Communication Strategies used in other countries, which allowed us to gain valuable insights into what has worked in other settings.

We then facilitated a stakeholders’ workshop, which brought together representatives from various sectors to gain consensus on the process, timeline, deliverables, and secure feedback from stakeholders. This collaborative approach ensured that the final Communication and Advocacy Strategy was tailored to the local context and met the needs of the intended audience.

The output of the assignment was a final costed Communication and Advocacy Strategy that included key messages for community sensitization and demand creation of the vaccines. Our team also produced multimedia materials such as radio spots and television adverts to support the dissemination of the strategy.

ABC Bros was entrusted by JH-CCP through Breakthrough ACTION to support the revision of the COVID-19 communication strategy in Tanzania mainland and Zanzibar. Our team conducted several tasks to achieve this, including a desk review of the current COVID-19 Communication Strategy in Tanzania mainland and Zanzibar, as well as from other countries.

We also facilitated a stakeholders’ workshop to gain consensus on the entire process and conducted a Communication Strategy Design workshop to secure stakeholder feedback. Additionally, we produced a best practice report on COVID-19 communication strategies and presented formative assessment findings, among other tasks.

The strategy we developed provides an opportunity to address awareness of the routine/integrated modality of vaccine availability and access at the health facility. It also focuses on increasing vaccine demand among young people, healthcare workers, elderly, immunocompromised, people with co-morbidities, and pregnant women by enabling them to take the necessary steps to get vaccinated.

Our strategy also focuses on normalizing COVID-19 vaccine uptake among those 18 and above, building trust in vaccines through communication related to vaccine safety and effectiveness, and addressing barriers and facilitators related to dose completion. To facilitate this our team developed full communication campaign including creatively designing multimedia materials.